blinkbox
Uncovering future directions for the blinkbox service
blinkbox is a video on-demand service allowing users to
watch movies and TV shows. The service is available on computers, smart TVs,
tablets and Games consoles. blinkbox offers streaming of the latest movies
online, without the need for a subscription.
blinkbox were looking to understand what audiences need from
on demand services. So, we conducted research to identify a product strategy
and the key services and features required.
Understanding how
people use video on-demand in their everyday lives and identifying future needs
In order to give blinkbox a competitive edge we conducted ethnographic
research to uncover existing behaviours and to identify future needs. We combined
a number of research methods to produce robust insights, including:
- Lab depths to observe what participants were
currently doing to watch video on demand on PCs, Tablets and TVs
- Media diaries over a month to understand the
context of the audiences’ overall media consumption. We specifically focused on
how blinkbox could fit into these patterns of consumption
- Shadowing (home visits)
- We videoed participants to communicate insights
to the client team
Outcomes
As a result of this research we worked together to create
the following:
- A future product strategy
- An action list of quick wins
- A comprehensive and prioritised design checklist
- A report outlining key unmet audience needs and
recommendations on how to meet these
- Short video Vox Pops of what the audience would
want from an ideal video on demand service
Services