BBC Sport
Capturing the way audiences consume sports online
We are experts in capturing sports
consumption. We have conducted numerous studies for BBC Sport across several
platforms, including, online, IPTV, and mobile.
Understanding how sports fits
into everyday lives
We've looked at how people
keep up to date with a wide variety of sports day-to-day, and tracked how
consumption then changes over the weekend when the number of live events
increases. We have also focused in on the specific behaviour changes when
someone's football team is playing.
Uncovering behavioural changes
during special events
Of course much sport
consumption is focused around the lead up to, during, and after special events.
We have conducted research around live football matches, the 2010 Football World
Cup, and are now preparing to conduct research in the run up to the London 2012
Olympics.
Outcomes
Our wide knowledge base and
extensive experience in this area ensures we always offer BBC Sport teams a
unique window into the mind of the passionate sports fan.
Services