Yahoo Go!
Making Yahoo Go! market-ready
Way before apps,
GPS and smartphones, we were conducting research into location- based
services for Yahoo! Yahoo! Go was the company’s early mobile
brand, and its features pointed to important early innovations in mobile
experiences and content delivery.
Mobile testing
We conducted a series of detailed usability tests
and one-on-one, in-depth, qualitative interviews which covered various location-based
interactions, including directions, cinema times and ‘on the go’ localised news
services. As well as conducting early prototype usability, we also used
ethnographic and observational techniques to understand customer engagement and
delight.
Learnability
Given that this was a completely new product
category, and ahead of its time, we looked in detail at its learnability,
considering both the ‘out of the box’ experience and its continuing use with
customers.
Outcomes
The iterative usability findings from this study
helped Yahoo! take a great but complex prototype and fine tune it into an award-winning
mobile service.
Services